Profile: Core77 / Your Morning Doesn't Have to be so Alarming.

"It's a fact, whether we like it or not, that alarms keep our lives flowing. They're the first thing we hear when we wake up, overcook our dinners, or, in the most extreme cases, are in imminent danger. A growing body of research indicates that better-designed alarms may even save our lives. Though essential, alarms are rarely enjoyable—but does it have to be that way? OneClock, a sleek analog clock that aims to replace your jarring daily alarm with soothing sound design by Grammy Award-winning artist Jon Natchez of The War on Drugs, hopes to change this."

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